travel meaning

Whenever we travel, we always carry enough cases for all our items, be it for shoes, clothes or other materials. This is probably why there are cases for every possible tool, game, and sports articles. So, when a person who is interested in sports, especially golf, they look forward to protecting their golf clubs. Since the clubs are quite expensive and require a lot of attention and care, it is only fitting that they have golf cases. Thus evolved golf travel cases, to enable people carry their clubs along with them while on tour or vacation. If you were going to a resort, which had a lovely golf range, you would be interested in playing some golf. And this means, you have to carry your clubs, and to put them in a case that would keep the clubs safe and in good condition during the journey is very important.

There are golf travel cases made of leather, wood and even hard plastic. Golfers and other enthusiasts have the choice of picking out the one best suited for their needs. If they barely travel out of town, and just need a case to help transport the clubs a few hundred kilometers, they might choose the leather bag. Whereas, someone who go across the country frequently, on work or otherwise, might opt for the much more sturdy cases. There are people with motorbikes, some with small sized cars, and with luxurious cars. They all have different needs, and will require a case that lets them load it on the vehicle and move around.

Some of the golf travel cases are smaller in size, meaning they can store less number of clubs. This allows the player to choose the clubs he uses more frequently or ones he is comfortable with and carry them along. A variety in cases are the ones with wheels, and club glove burst proof, which are extra safe, and can be used in any condition. The wheels need to be hard rubber based, else they will not move around on different kinds of floor surfaces. This can also bear heavy weights, and not wobble when dragging it along. They should also be good to go on any floor condition, especially on grass. If it is raining, you will have to carry a case that is water proof, else clubs could get spoilt and rendered useless. Make sure to check if the case comes with Tee holder, and pockets for the balls, else you will have to look for other pouches to hold these.

If they are all in one place, it becomes easier to lug them around, and not worry about missing out on any of the required items. It would be perfect to have a case that can store your golf bag. This way, every time you need to travel, you wont have to unload and reload all the clubs and accessories into that case. You can load your current golf bag into the case and get going.

Chances are if your reading this you are struggling to generate any real results with your local marketing and advertising am I right? You might have done a couple Yellow Page ads, maybe a TV commercial or two. Maybe you even went as far as buying a really expensive “local internet marketing and advertising package” from the account executive that keeps stopping by every morning. Did it work?

Were you happy with the ROI it produced? Chances are probably not. You see, with any type of local marketing and advertising you have to have whats called a Unique Selling Proposition.

A Unique Selling Proposition is the term used to describe the major advantage of your product or service over the competitors. Its a clear and concise reason on why someone should pick your product over your competitors.

If there is no major benefit for the customer to choose you, they won’t. Here are the three things a USP must have according to Rosser Reeves, from the book Reality in Advertising:

1. Each advertisement must make a proposition to the consumer. Each must say, “Buy this product, and you will get this specific benefit…”

Basically a large benefit to the person,right upfront, seeing your advertisement or marketing pieces:

2. The proposition must be one that the competition either cannot, or does not, offer…

The “unique” part comes into play right here.

In your marketing its not enough to just offer a benefit but you must also be able to differentiate “why your product” from the others being offered to them.

3. The proposition must be so strong that it can move the mass millions, i.e., pull over new customers to your product.

Whatever you end up proposing to be different from your competitors it can’t be trivial or boring! It must be something that is very important to the reader. So now, especially in this economy, its more important then ever to develop a USP that will bring customers over your way and finally get you a profitable ROI on your advertising.

The Federal Reserve on Wednesday considerably raised its expectations for inflation this year and brought forward the time frame on when it will next raise interest rates.

However, the central bank gave no indication as to when it will begin cutting back on its aggressive bond-buying program, though Fed Chairman Jerome Powell acknowledged that officials discussed the issue at the meeting.

“You can think of this meeting that we had as the ‘talking about talking about’ meeting,” Powell said in a phrase that recalled a statement he made a year ago that the Fed wasn’t “thinking about thinking about raising rates.”

As expected, the policymaking Federal Open Market Committee unanimously left its benchmark short-term borrowing rate anchored near zero. But officials indicated that rate hikes could come as soon as 2023, after saying in March that it saw no increases until at least 2024. The so-called dot plot of individual member expectations pointed to two hikes in 2023.

Though the Fed raised its headline inflation expectation to 3.4%, a full percentage point higher than the March projection, the post-meeting statement continued to say that inflation pressures are “transitory.” The raised expectations come amid the biggest rise in consumer prices in about 13 years.

“This is not what the market expected,” said James McCann, deputy chief economist at Aberdeen Standard Investments. “The Fed is now signaling that rates will need to rise sooner and faster, with their forecast suggesting two hikes in 2023. This change in stance jars a little with the Fed’s recent claims that the recent spike in inflation is temporary.”

Markets reacted to the Fed news, with stocks falling and government bond yields higher as investors anticipated tighter Fed policy ahead, including the likelihood that the bond purchases will slow as soon as this year.

“If you’re going to get two rate hikes in 2023, you have to start tapering fairly soon to reach that goal,” said Kathy Jones, head of fixed income at Charles Schwab. “It takes maybe 10 months to a year to taper at a moderate pace. Then you’re looking at we need to start tapering maybe later this year, and if the economy continues to run a little bit hot, rate hikes sooner rather than later.”

Even with the raised forecast for this year, the committee still sees inflation trending to its 2% goal over the long run.

“Our expectation is these high inflation readings now will abate,” Powell said at his post-meeting news conference.

Powell also cautioned about reading too much into the dot-plot, saying it is “not a great forecaster of future rate moves. “Lift-off is well into the future,” he said.